Measuring advertising in convenience shops

Quividi Audience measurement in Familymart, 7/11 convenience shops and MacDonald’s

Network size : 3000 screens in more than 2000 shops nationwide

Location : TAIWAN


Proved that their network is mass media with more than 100M head count per month
Optimized their day part and timeslot valuation
With more than 5 years of Quividi usage, PilotTV acquired since 2009, a deep understanding of the traffic demographics in Taiwanese convenient shops.
This allows them to propose a deeper timeslot allocation of their media space.