From prototype to insights & scale with data
· We talk a lot of data online, but not so much offline. How does it work?
· How do you leverage data for a retail lab? At a Havaianas store?
· How do you deal with privacy when people don’t give you express authorization to collect their data?
Out of Home & offline data for e-commerce
· How can Out of Home be used for e-commerce?
· Can we create an offline to online experience ? How would that be relevant?
· Do you see a world where there is no more barrier between offline and online? When and how?
· Will big stores / retailers eventually kill small ones / independent players? What would be the impact on the consumer?