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Where AI, DATA, and DOOH converge to redefine brand–consumer interaction

Retail and advertising are entering a new era—one where
artificial intelligence (AI) operates not only in the cloud but
across the full ecosystem, especially the shopping journey.
From edge devices to centralized platforms, AI now
motivates shoppers, assists choice, and transforms digital
out-of-home (DOOH) screens into intelligent, connected
nodes.

Once passive broadcast channels, DOOH screens are
becoming active decision-making points. AI powers
content management, audience interaction, network
monitoring, and business insights, creating dynamic
engagement at scale. To meet diverse needs, a hybrid AI
network combines real-time edge inference with cloudbased
large language models.

From Content to Context

AI models can now be trained for highly specific domains—
detecting shopper behaviour, analysing campaign
performance, and adapting messages in real time. Local
media players act as sensors, feeding insights back
to the network, while cloud analytics provide strategic
depth. Crucially, AI enhances rather than replaces human
interaction: shoppers connect through interactive screens
or gestures, while marketers use natural language to
query complex systems.

Real-Time Intelligence Everywhere

An hybrid AI network enables retailers and OOH network
operators to:
• Detect audience patterns instantly at the edge.
• Spot anomalies to ensure network reliability.
• Support predictive modelling via AI-assisted network
operations centers.
• Automatically tag and validate media content.
• Dynamically adjust campaigns in real time while
optimizing long-term investments.
• Simplify human interaction through adaptive, intuitive
interfaces.

Data as a Strategic Asset

traditional campaign reporting. With hybrid AI, businesses
can cluster audiences, detect anomalies, predict
outcomes, and drive smarter programmatic buying. At
the same time, robust privacy and security requirements
mean that on-premises and private cloud architectures
remain critical to ensuring proper governance and
safeguarding this strategic data.

The Road Ahead

Through its adooh platform, DGCT has enabled
deployments across shopping malls, highways, bus
shelters, and convenience stores from Mumbai and
New Delhi to Southeast Asia, Taiwan, and Japan.
The convergence of hybrid AI, edge computing,
and programmatic buying is redefining consumer
engagement. DOOH screens are no longer just display
endpoints—they are becoming decision-making engines
that empower retailers while preserving human creativity.
This same expertise extends seamlessly to telecom,
energy, and smart cities, enabling predictive intelligence
and real-time responsiveness. For industry leaders,
the path forward is clear: hybrid AI is not simply about
efficiency—it is the foundation of the future, where
consumer engagement, human-centric interaction, and
intelligent infrastructure converge.

This article has been published in the French Chamber of Commerce in Singapore Focus Magazine November 2025 Artificial Intelligence edition and can be found here

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DGCT showcasing iCrunch at Africa Tech Festival 2025 in Cape Town!

𝐃𝐚𝐭𝐚 𝐅𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐀𝐈 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 — 𝐘𝐨𝐮 𝐍𝐞𝐞𝐝 𝐁𝐨𝐭𝐡

Real impact happens when 𝐝𝐚𝐭𝐚, 𝐀𝐈, 𝐚𝐧𝐝 𝐆𝐞𝐧𝐀𝐈 work as one.
That’s 𝐢𝐂𝐫𝐮𝐧𝐜𝐡 𝐛𝐲 𝐃𝐆𝐂𝐓: a unified, secure 𝐃𝐚𝐭𝐚 & 𝐀𝐈 𝐅𝐚𝐛𝐫𝐢𝐜 that helps telecom, energy, and IoT players transform massive data into actionable business value — all backed by robust security.

𝐓𝐡𝐞 𝐑𝐞𝐚𝐥𝐢𝐭𝐲
Telecom, energy, and IoT industries face extreme data volumes (e.g., a mobile operator with 8–10 million subscribers → 8–20 billion+ daily events).
𝐆𝐞𝐧𝐞𝐫𝐢𝐜 𝐜𝐥𝐨𝐮𝐝 𝐚𝐧𝐝 𝐬𝐭𝐫𝐞𝐚𝐦𝐢𝐧𝐠 𝐬𝐭𝐚𝐜𝐤𝐬 𝐬𝐭𝐫𝐮𝐠𝐠𝐥𝐞 with high costs, high latency, rigid models, misrouted insights, and the lack of a true Business Operations Center to bridge business and operations.
Designed for extreme data volumes, 𝐢𝐂𝐫𝐮𝐧𝐜𝐡 unifies data, AI, and analytics in real time while preventing data loss or leakage.

𝐓𝐡𝐞 𝐏𝐚𝐫𝐚𝐝𝐨𝐱
Most architectures focus on removing data silos but often create new analytics and AI silos — where 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐫𝐞𝐦𝐚𝐢𝐧 𝐭𝐫𝐚𝐩𝐩𝐞𝐝 𝐰𝐢𝐭𝐡𝐢𝐧 𝐬𝐩𝐞𝐜𝐢𝐟𝐢𝐜 𝐭𝐞𝐚𝐦𝐬 instead of powering decisions across Marketing, Sales, Customer Care, Operations, and more.

𝐓𝐡𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐈𝐦𝐩𝐚𝐜𝐭
Designed for extreme data volumes, 𝐢𝐂𝐫𝐮𝐧𝐜𝐡 unifies data, AI, and analytics in real time, delivering rapid ROI through revenue increase, network CapEx cost savings, and operational cost reduction.
As a quick, significant win, by segmenting and clustering the customer base across services, 𝐢𝐂𝐫𝐮𝐧𝐜𝐡 enables 𝐟𝐚𝐬𝐭 𝐮𝐩𝐬𝐞𝐥𝐥 𝐚𝐧𝐝 𝐜𝐫𝐨𝐬𝐬-𝐬𝐞𝐥𝐥 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐭𝐨 𝐫𝐚𝐩𝐢𝐝𝐥𝐲 𝐮𝐧𝐥𝐨𝐜𝐤 𝐬𝐢𝐠𝐧𝐢𝐟𝐢𝐜𝐚𝐧𝐭 𝐧𝐞𝐰 𝐫𝐞𝐯𝐞𝐧𝐮𝐞.

𝐓𝐡𝐞 𝐢𝐂𝐫𝐮𝐧𝐜𝐡 𝐒𝐮𝐢𝐭𝐞 (𝐭𝐡𝐞 𝐀𝐝𝐨𝐨𝐡 𝐄𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦, 𝐨𝐧-𝐩𝐫𝐞𝐦/𝐜𝐥𝐨𝐮𝐝)

𝐢𝐂𝐫𝐮𝐧𝐜𝐡-𝐃𝐚𝐭𝐚𝐅𝐚𝐛𝐫𝐢𝐜: a real-time, unified platform built for AI and GenAI; scalable, resilient, and secure, ensuring data governance, integrity, and availability.
𝐢𝐂𝐫𝐮𝐧𝐜𝐡-𝐀𝐬𝐤𝐓𝐨𝐈𝐧𝐬𝐢𝐠𝐡𝐭 (𝐆𝐞𝐧𝐀𝐈): natural-language access to data for everyone, in a compliant, protected environment.
𝐢𝐂𝐫𝐮𝐧𝐜𝐡-𝐌𝐋/𝐀𝐈: pre-tuned models for upsell, cross-sell, and prediction, operating within governed, secure workflows.
With real-time analytics, scale, automation, and reinforced security, 𝐢𝐂𝐫𝐮𝐧𝐜𝐡 bridges 𝐃𝐚𝐭𝐚 𝐅𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧 ↔ 𝐀𝐈 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 to unlock measurable value — safely and efficiently.

Meet us at AfricaTech2025 (Hall 8, P54 – 10-13 Nov 2025 ) to explore how 𝐢𝐂𝐫𝐮𝐧𝐜𝐡 can transform your data strategy.

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Pioneering Instore Retail Media in Super Masket: The Project That Sparked adooh Platform

In 2003, we were given the opportunity to deliver the first generation of a retail media advertising solution for Manor supermarket in Switzerland, one of the most recognized supermarket chains in Europe. This project marked a turning point for DGCT and laid the foundation for what would become our ADOOH platform.

What started as a simple digital signage integration evolved into a sophisticated, data-driven retail media ecosystem—built to support localised advertising, complex campaign rules, and reliable proof-of-display reporting across hundreds of devices

Transforming a Weighing Scale Into a Retail Media Surface

Manor introduced a new generation of weighing scales equipped with customer-facing digital displays. These screens represented an untapped opportunity to communicate promotions, brand messages, and contextual information directly at the point of purchase.

Our mandate included:

  • Embedding a video-capable media player into each weighing scale

  • Ensuring seamless coexistence between weighing functions and dynamic content

  • Building a backend architecture to distribute, schedule, and monitor content remotely

Globalch Media took responsibility for advertising sales, while DGCT was entrusted with the full technical and architectural design of the solution.

The collaboration ensured a smooth combination of commercial strategy and engineering excellence.

Early Challenges: Where Complexity Emerged

While the initial concept focused on serving just three language-based regions, real-world needs quickly revealed deeper challenges.

1. Localisation Beyond Regional Language Zones

Campaigns did not start and end simultaneously across all stores. Advertisers began requesting:

      • Store-specific scheduling
      • Localised promotions tied to inventory
      • Unique campaign durations per location

This pushed us far beyond the original model of simple region-based targeting.

2. Day-Parting and Time-Slot Management Became Essential

Brands wanted campaigns that only ran:

      • At specific hours (morning, lunch, after-work peak)
      • On selected days of the week
      • In overlapping time windows with priority rules

This level of precision required a smarter scheduling engine than initially planned.

3. Proof-of-Display Increased IT System Stress

As accountability became a requirement, the system had to support:

      • Playback verification
      • Timestamped logs
      • Audit-ready proof-of-display reports

Logs generated heavy traffic and resource usage on already constrained devices, exposing the need for a more efficient data architecture.

The Birth of the First-Generation adooh Platform

These operational pressures—localised campaigns, sophisticated time-based rules, and the need for reliable reporting—directly influenced the design of our first ADOOH platform.

The platform introduced:

      • A rule-based campaign scheduler capable of handling localisation, day-parting, and dynamic targeting
      • Lightweight, resilient device agents optimized for limited hardware resources
      • A scalable backend capable of managing logs, monitoring playback, and supporting large volumes of proof-of-display data
      • Tools enabling operators, advertisers, and partners to collaborate efficiently

What began as a single retail integration became the blueprint for our future in programmatic DOOH and retail media technology.

A Milestone That Shaped Our Vision

The Manor project helped us understand the evolving needs of modern retail media networks:

      • Real-time content agility

      • High-precision targeting

      • Transparent proof of performance

      • Efficient edge-to-cloud workflows

It also strengthened our belief that in-store digital displays—whether on weighing scales, shelf screens, or smart kiosks—can become powerful media assets when supported by the right technology.

This first deployment remains a cornerstone achievement for DGCT and continues to inspire the evolution of our adooh platform toward a smarter, more flexible, and more scalable future.

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adooh server Version 7.02 released

We’re excited to announce adooh Server 7.02, a major update designed to make media management faster, scheduling smarter, and your platform more secure. This release also introduces beta support for VAST ad serving and MPEG-DASH streaming, aligning adooh Server with modern digital signage and advertising standards.

What’s New in Version 7.02

Enhanced Media Management

  • Media Preview & Editor: Quickly check and manage images, videos, and URLs before publishing.
  • Automatic Thumbnails & Video Transcoding: Faster playback and smoother experiences.
  • 3D Content Support: Integrated Google Model Viewer for interactive content.
  • Ad-Tech Ready: Beta support for VAST Ad Server and MPEG-DASH streaming.

Smarter Scheduling

  • Auto-Filled Times: Missing start or end times are automatically completed.
  • Slot Details & Calendar Enhancements: More accurate scheduling and visibility at a glance.

Stronger Security & Performance

  • Virus Scanning: Ensures uploaded media is safe.
  • Optimized Permissions & System Cleanup: Faster and more reliable performance.

White-Labeling & Customization

  • Style Editor: Customize themes, brand assets, and color schemes.
  • Improved Branding Flexibility: Ideal for partners and resellers.

Improved POD & Dashboards

  • Snapshot Archiving & Purge: Free up space automatically.
  • Dashboard Redesign: Cleaner, faster, and more intuitive interface.

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adooh server Version 7.01.02 released

  • Key Benefits

    • Smarter Access Control: Manage users, roles, and permissions easily while keeping data secure.

    • Enhanced User Experience: Enjoy seamless navigation and workspace continuity, letting you pick up exactly where you left off.

    • Customizable Branding: Apply your own visual style or white-label the platform to match your organization’s identity.

    • Enterprise-Ready Compliance: Clear legal terms and documentation make adooh Server deployment straightforward and reliable.

    • Reliable Version Management: Our new release tagging ensures updates are safe, fast, and easy to track.

Live release notes page available here >>

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adooh POD – new Proof of Display service for OOH media

Proof of delivery : Solving a Key DOOH Challenge

Digital Out-of-Home (DOOH) campaigns face a common problem: how to be sure that content is actually displayed on every screen, on time, and correctly. Traditional reporting methods often rely on assumptions, manual checks, or delayed confirmations, leaving advertisers and operators uncertain about campaign delivery.

Key Capabilities of adooh POD

  1. Comprehensive Logging: Tracks playback from both adooh players and third-party media players.
  2. Camera-Based Snapshots: Captures images from cameras facing the screen for visual confirmation of content.
  3. Screenshots on Media Players: Automatically takes screenshots  media players.
  4. Archive Management: Maintains logs and images according to SLA requirements for audit and compliance.
  5. Reporting: Generates detailed reports for media owners and advertisers, including playback verification and performance metrics.
  6. Real-Time Supervision: Provides a live monitoring view for network operators to oversee campaigns and quickly detect any issues.

Why Choose adooh POD?

  • Reduced manual checks and operational overhead.
  • Full transparency and accountability for all stakeholders.
  • Enhanced campaign optimization with actionable playback data.
  • Proactive issue detection via real-time supervision.

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Clear Channel launches Asia’s market-firsts: near real-time impressions and AI-driven vehicle count – Quividi

DGCT is proud to have lead the deployment of this market-first’s in ASIA for ClearChannel Singapore with our partner Quividi the leading audience measurement for OOH media. A key milestone for Quividi to provide audience data to fuel Programmatic DOOH acheived here in Singapore!




Clear Channel Singapore’s programmatic service, OutSmart Pro, launched in 2020, using quarterly audience data. Today, OutSmart Pro is referencing the past week’s data, making it the closest ever to real-time impressions. This is made possible with LEXI, Clear Channel Singapore’s award-winning audience-understanding video analytics, that is jointly powered by Quividi.

The enhanced audience measurement solution comprises of an Anonymous Video Analytics software that analyses pedestrians and vehicles to calculate impressions and dwell time in real-time, counting exactly how many people have been exposed to advertisements at specific locations, by the days of the week or by the hours of the day.
The two new algorithms offer precise estimates of 95% accuracy, enabling a high-fidelity Impression Multiplier (IM) for programmatic DOOH (pDOOH). What this means for brands is the ability to better predict their audience and offering a much higher precision in targeting.

“We continue to place significant investment to refine our programmatic service, OutSmart Pro. More brand owners are increasingly acknowledging that post-pandemic mobility presents new forms of commute and location preferences. Being able to come this close to real-time audience reflection is a huge step up. We will continue to pioneer and own the pDOOH space,” said Kelly Khoo, Chief Executive Officer, Clear Channel Singapore.

The near real-time impressions on pDOOH will include a new, and also a first in Asia –AI-driven Vehicle Count that comes with the ability to detect a distance of at least 100m. This feature can identify and differentiate a spectrum of vehicle types including buses, lorry, cars and vans.

“We are glad to further strengthen our partnership with Clear Channel Singapore, one of the most innovative OOH companies globally. Quividi’s high-fidelity data combined with Clear Channel’s LEXI and OutSmart Pro enable advanced monetisation and targeting models for DOOH, that set new benchmarks for the industry. We are also thrilled to see leading DOOH programmatic platforms such as Hivestack and Vistar Media amplify those initiatives, paving the way to a new audience measurement paradigm powered by first-party real-time data.”, says Olivier Duizabo, President Quividi.

“We are committed to driving further innovation across programmatic digital out of home (DOOH) and creating more accurate, measurable and precise opportunities within the channel. Clear Channel is a key partner for Hivestack both in the APAC market and globally and we are excited to extend this alliance.”, Matt Bushby, Managing Director SEA & ANZ at Hivestack

“Clear Channel Singapore has been a pioneer of programmatic DOOH and is solidifying its place by tapping into a near-real time audience. Vistar Media partners with innovators who are looking to bring online practices to screens in the physical world and Clear Channel is taking the next step,” said Franck Vidal, Director of Southeast Asia Sales & Partnerships at Vistar Media. “We are extremely excited to tap into Quividi’s granular metrics to bring further precision targeting to our advertisers and agencies in Singapore.”

OutSmart Pro is accessible to digital buyers using multiple DSPs (including Active Agent, Adform, Adomni, Adelphick, Adquick, Amobee, Displayce, Google DV360, Hivestack, Logicad, MarketOne, Mediamath, Neuron, Porto, Sage & Archer, Splicky, The Trade Desk, TPS Engage, Ubimo, Vistar Media and Yahoo!) and from whom they can access Clear Channel Singapore’s island-wide inventory that includes 254 digital screens, Play, and large format street-side digital billboard, Electric City, at Orchard Boulevard and Robinson Road.



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in-store media in convenient store – pay per view model powered by realtime audience measurement

7-Eleven Taiwan (group Uni President) is a leading convenience store chain, with 83,000 stores globally. In 2010, they decided to deploy a retail media network spanning 7,000 screens in their stores. All screens are equipped with Quividi’s audience measurement platform.

OBJECTIVES

7-Eleven intended to leverage Quividi’s screen-by-screen hourly audience analysis to enhance the relevance their in-store communication. They decided to optimize the scheduling of their content loop, by matching the campaigns being played with the dominant demographic group in front of the screens, to increase customer engagement.

They also wanted to open their network to third-party advertising and monetize it using Quividi’s high-fidelity audience impressions.  

RESULTS

By playing the most relevant content for each demographic group, 7-Eleven was able to drive higher audience engagement and substantial sales uplift for the promoted products.

The network also became a powerful advertising channel for 7-Eleven retail partners, where they can efficiently and contextually promote their own products and services.

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First Quividi APAC conference is live now!

DGCT is pleased to co-sponsor and organise the first conference of Quividi user conference in Asia Pacific region.
Getting excited to get our partners from the region sharing insights and ideas on data centric DOOH platform and on how audience data provided Quividi is helping.

Registration : https://quividi.com/apac-conference/