First Quividi APAC coference is live now!

DGCT is pleased to co-sponsor and organise the first conference of Quividi user conference in Asia Pacific region.
Getting excited to get our partners from the region sharing insights and ideas on data centric DOOH platform and on how audience data provided Quividi is helping.

Registration : https://quividi.com/apac-conference/


MOVING WALLS AND QUIVIDI JOIN FORCES TO ENHANCE AUDIENCE MEASUREMENT AND PROGRAMMATIC DOOH EXECUTIONS

Quividi, the pioneer and world’s #1 audience and campaign intelligence platform for digital out-of-home (DOOH), is pleased to announce its integration with Moving Walls, the leading Singapore-based advertising technology provider for OOH advertising.  

The integration combines Quividi’s real-time audience and campaign intelligence data & analytics with Moving Walls’ Data Management platform (DMP), providing advertisers and Media Owners with a more extensive cloud-based planning, buying, and measurement tools for place-based media like digital and static billboards. 

Quividi’s high fidelity data and Anonymous Video Analytics (AVA) solution adds an extra layer of campaign intelligence to the Moving Walls’ own technology, bringing greater precision in the audience measurement process, while adhering to privacy compliance. Moving Walls’ advertisers and place-based media owners will be able to transact programmatically and deliver dynamic targeted campaigns at a granular level. 

The partnership was made possible thanks to DGCT, Quividi’s long-term regional distributor in Asia. DGCT supports local system integrators, retailers and OOH media networks in the next phase of their digital transformation where integration of real-time data is key for enabling programmatic, smart content delivery and online to offline (and vise-versa) customer journey. 

Quividi’s AVA solution will strengthen the output of our patented multi-sensor measurement solution ‘Moving Audiences’’. says Srikanth Ramachandran, CEO & Founder of Moving Walls. The scalable adoption of Programmatic DOOH will depend on the quality of datasets and the reliability of ‘Impression Multipliers’ that ultimately decides where and when the content will be played. We are excited to work with Quividi to empower Demand Side Platforms with near real-time decisioning capabilities that deliver higher return on investment based on advertising spends. 

We believe in the value of high fidelity data in powering programmatic exchanges”, says Laetitia Lim, Quividi’s CEO. “With Quividi’s audience & campaign intelligence platform now integrated with Moving Walls, brands and advertisers can plan and deliver targeted campaigns to the right audience and measure performance in real-time”. 

Srikanth Ramachandran, CEO & Founder of Moving Walls, will also be speaking at Quividi’s APAC Conference (December 8th at 2:30-6:30pm Singapore Time) – register now to the event: https://quividiapac.eventbrite.com/?aff=prMW

About Moving Walls – www.movingwalls.com/
Moving Walls is a media technology group that operates Moving Audiences, a patented multi-sensor approach to location-based media measurement. Today, Moving Walls processes more than 10 billion data points and measures more than 35,000 media sites across the globe. Through measuring physical locations and people movement, this powers Planning, Buying, Verification, and Content Delivery capabilities for location-based media like billboards, digital signage, and transit media. Moving Wall’s subsidiary company Location Media Xchange (LMX), is a supply-focused arm that provides a platform for marketers to profile locations based on the types of audiences and activate mobile and physical place-based media like digital billboards to reach them during this offline journey.

About Quividi – https://quividi.com/
Quividi is the leading audience & campaign intelligence platform for Digital Signage, with 600+ customers analyzing billions of shoppers every month, across tens of thousands of screens. With our platform and data science, retailers and brands have the unique ability to test, measure, optimize and deliver data-driven contextualized content to best engage and convert audiences, while respecting privacy. They also have access to our new set of Social Care solutions which add a layer of safety into retail environments, by monitoring social distancing and mask detection.

About DiGital Content Technologies – DGCT  www.dgct.com
DGCT, established in Singapore since 2002, specializes in providing smart visual solutions for DOOH , retail and smart-cities for the Asia market.
DGCT is the regional distributor of Quividi for Asia since 2008, providing sales and technical support for the Asia time-zone with key successful references from India to Japan, Indonesia to China. DGCT supports local system integrators, retailers and OOH media networks in the next phase of their digital transformation where integration of real-time data  is key for enabling programmatic, smart content delivery and online to offline / offline to online customer journey.
DGCT is pleased to support the 1st Quividi APAC conference and bring our key customers and partners together to share experience and insights.

Asean Tech awards 2019

DGCT is pleased to have been selected as finalist for French Chamber of Commerce in Singapore ASEAN Tech Awards 2019 for the Total Challenge: how to measure customer satisfaction.

We have proposed a solution based on adooh, our datacentric AI media platform for retailers.

We can analyse customer behaviour via video analytics and measure customer satisfaction:

  • by detecting a smile
  • by measuring the time they spend at the store
  • by measuring if they are coming back
  • by detecting if their car is being served
  • by measuring customer anxiety
  • by measuring their interaction with the brand and buying actions

 

French Tech 2018

From prototype to insights & scale with data

·        We talk a lot of data online, but not so much offline. How does it work?  

·        How do you leverage data for a retail lab? At a Havaianas store?

·        How do you deal with privacy when people don’t give you express authorization to collect their data?

Out of Home & offline data for e-commerce

·        How can Out of Home be used for e-commerce?

·        Can we create an offline to online experience ? How would that be relevant?

·        Do you see a world where there is no more barrier between offline and online? When and how?

·        Will big stores / retailers eventually kill small ones / independent players? What would be the impact on the consumer?

Hong Kong – CNN chooses Alioscopy to present the American elections

This campaign was running on one of the new smart JCDecaux Transport ad space in Hong Kong MTR (Central).

CNN campaign

The  is one of the many brainchildren of MTR Advertising’s annual “Innovate” Festival that runs from September to November.

Targeting to promote Innovative Zones at high-traffic MTR stations including Causeway Bay, Central, Hong Kong, Tsim Sha Tsui, Mong Kok and Tseung Kwan O, the theme of the new campaigns are based on interactivity and engagement using the latest screen, mobile and interactivity technology.

Hong Kong – JCDecaux Transport installs metro’s first glasses-free 3D TV for watch label Tissot

For the first time, JCDecaux Transport installs in the Hong Kong metro an Alioscopy 42″ screen (Tsim Sha Tsui station) for a Tissot campaign, led by the agency Maxus.

Tissot

The new smart ad space is one of the many brainchildren of MTR Advertising’s annual “Innovate” Festival that runs from September to November.

Play video

Targeting to promote Innovative Zones at high-traffic MTR stations including Causeway Bay, Central, Hong Kong, Tsim Sha Tsui, Mong Kok and Tseung Kwan O, the theme of the new campaigns are based on interactivity and engagement using the latest mobile and interactivity technology.