Industry: Luxury Retail / High Jewelry
Scope: Asia Region + Global HQ Collaboration
Technology Highlight: adooh + Alioscopy Glasses-Free 3D
Challenge
A prestigious global luxury maison sought to enhance the in-store presentation of its exclusive high jewelry collection across Asia.
Transporting these extremely valuable pieces between countries involves high security, significant costs, and restrictive logistics.
The client needed a solution that would:
- Allow stores to showcase exclusive, high-value jewelry without physical transport
- Ensure hyper-realistic visual quality to reflect the craftsmanship
- Maintain consistent presentation across all stores
- Enable local sales teams to curate content for VIP clients and private events
DGCT Solution
DGCT designed and deployed a complete end-to-end digital twin platform, integrating content production at global HQ with immersive 3D in-store experiences.
1. Digital Twin Content Pipeline
- The HQ content division produced high-quality 360° digital renders of over 1,000 high jewelry pieces.
- All assets were categorized and stored within the ADOOH Media Asset Management (MAM) platform.
- Metadata tagging ensured fast, unified access across regions.
2. Alioscopy Glasses-Free 3D Display Integration
- Each selected store was equipped with an Alioscopy glasses-free 3D display, providing a premium viewing experience with no need for 3D glasses.
- The displays showcased each digital twin with exceptional depth, clarity, and realism—ideal for luxury retail environments.
3. Localized Content Control for Store Teams
- DGCT delivered a custom software interface enabling each store to:
- Browse the full digital jewelry library
- Select and create custom playback loops
- Personalize content for VIP client visits and special events
- Content remained synchronized with the central MAM, ensuring HQ updates propagated instantly.
Results
Seamless Luxury Experience Without Logistics
Stores can now present exquisite high jewelry pieces without transporting them, eliminating security challenges and operational cost.
Hyper-Realistic Client Engagement
The combination of high-quality digital twins and Alioscopy technology provides an impressive, lifelike 3D viewing experience.
Consistent Global-Local Workflow
HQ maintains full control over asset quality while stores enjoy flexibility in curating presentations.
Scalable, Future-Proof Platform
With 1,000+ pieces already digitized, the system supports continuous expansion of the collection.
Key Benefits
- Removed the need for international transportation of high-value jewelry
- Reduced security, insurance, and logistical burdens
- Delivered an innovative, immersive 3D in-store experience
- Enhanced customer engagement and storytelling
- Empowered sales teams with flexible, on-demand content control