Introduction: Bringing Experiential Retail to Life
Case Study — Retail Media, Experiential Signage, AI-Driven Personalization
In 2019, DGCT partnered with a leading mobile phone retailer in South-East Asia to create an innovative, AI-powered retail media experience designed to increase shopper engagement and drive product interest.
This project was powered by Quividi’s real-time audience measurement technology and the adooh Smart Content Platform, enabling a fully responsive experiential media setup inside the store.
The result was a highly successful campaign that generated a 30% increase in sales in just one week.
The Challenge: Engage Shoppers the Moment They Arrive
Mobile phone retail is crowded and competitive. The client needed:
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- A way to attract attention from passers-by
- An interactive experience when shoppers approached the display
- A personalized product recommendation flow
- A mobile extension of the in-store journey
- Accurate audience insights and measurable conversion impact
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DGCT was tasked with building a unified solution that combined real-time detection, content automation, and mobile integration.
Default Content Loop: Building the Base Layer of Engagement
Once a shopper entered the area in front of the display, the system—powered by Quividi’s real-time audience analytics—detected the person’s presence.
The content instantly switched to a call-to-action message: “Come Closer”
This simple CTA created curiosity and significantly increased shopper interaction.
Hyper-Targeted Product Videos Based on Age & Gender
When the shopper moved closer, Quividi performed a real-time estimation of:
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- Age group
- Gender
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Using the adooh Smart Content Platform, the system automatically selected a personalized product video for one of four shopper categories:
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- Young Male → gaming & performance phones
- Young Female → lifestyle & camera-focused device
- Adult Male → productivity & business-oriented models
- Adult Female → photography & social media devices
This rule-based targeting ensured that each shopper saw content tailored to their interests and profile.
QR Code Call-to-Action: Transforming Attention Into Conversion
Each product video concluded with a QR code, allowing the shopper to continue the experience on their mobile phone.
When the QR code was scanned:
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- The shopper was directed to a mobile promotion page
- Metadata such as age group, gender, and store location was shared (privacy-safe)
- The promotion engine could deliver next-step offers or coupons
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This created a seamless physical-to-digital engagement funnel.
Results: A 30% Increase in Sales in One Week
Within the first week of deployment, the retailer recorded:
📈 +30% sales growth
Shoppers engaged longer, viewed more relevant product categories, and interacted with the mobile promotions at a significantly higher rate.
This campaign demonstrated the power of combining:
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- Quividi real-time audience measurement
- adooh’s smart content decision engine
- DGCT’s experiential retail strategy
Together, these technologies delivered a fully automated, reactive retail media experience that adapted to every shopper—boosting conversions while giving the retailer deeper insight into shopper behavior.