Quividi, the pioneer and world’s #1 audience and campaign intelligence platform for digital out-of-home (DOOH), is pleased to announce its integration with Moving Walls, the leading Singapore-based advertising technology provider for OOH advertising.
The integration combines Quividi’s real-time audience and campaign intelligence data & analytics with Moving Walls’ Data Management platform (DMP), providing advertisers and Media Owners with a more extensive cloud-based planning, buying, and measurement tools for place-based media like digital and static billboards.
Quividi’s high fidelity data and Anonymous Video Analytics (AVA) solution adds an extra layer of campaign intelligence to the Moving Walls’ own technology, bringing greater precision in the audience measurement process, while adhering to privacy compliance. Moving Walls’ advertisers and place-based media owners will be able to transact programmatically and deliver dynamic targeted campaigns at a granular level.
The partnership was made possible thanks to DGCT, Quividi’s long-term regional distributor in Asia. DGCT supports local system integrators, retailers and OOH media networks in the next phase of their digital transformation where integration of real-time data is key for enabling programmatic, smart content delivery and online to offline (and vise-versa) customer journey.
“Quividi’s AVA solution will strengthen the output of our patented multi-sensor measurement solution ‘Moving Audiences’’. says Srikanth Ramachandran, CEO & Founder of Moving Walls. The scalable adoption of Programmatic DOOH will depend on the quality of datasets and the reliability of ‘Impression Multipliers’ that ultimately decides where and when the content will be played. We are excited to work with Quividi to empower Demand Side Platforms with near real-time decisioning capabilities that deliver higher return on investment based on advertising spends.
“We believe in the value of high fidelity data in powering programmatic exchanges”, says Laetitia Lim, Quividi’s CEO. “With Quividi’s audience & campaign intelligence platform now integrated with Moving Walls, brands and advertisers can plan and deliver targeted campaigns to the right audience and measure performance in real-time”.
Srikanth Ramachandran, CEO & Founder of Moving Walls, will also be speaking at Quividi’s APAC Conference (December 8th at 2:30-6:30pm Singapore Time) – register now to the event: https://quividiapac.eventbrite.com/?aff=prMW
About Moving Walls – www.movingwalls.com/
Moving Walls is a media technology group that operates Moving Audiences, a patented multi-sensor approach to location-based media measurement. Today, Moving Walls processes more than 10 billion data points and measures more than 35,000 media sites across the globe. Through measuring physical locations and people movement, this powers Planning, Buying, Verification, and Content Delivery capabilities for location-based media like billboards, digital signage, and transit media. Moving Wall’s subsidiary company Location Media Xchange (LMX), is a supply-focused arm that provides a platform for marketers to profile locations based on the types of audiences and activate mobile and physical place-based media like digital billboards to reach them during this offline journey.
About Quividi – https://quividi.com/
Quividi is the leading audience & campaign intelligence platform for Digital Signage, with 600+ customers analyzing billions of shoppers every month, across tens of thousands of screens. With our platform and data science, retailers and brands have the unique ability to test, measure, optimize and deliver data-driven contextualized content to best engage and convert audiences, while respecting privacy. They also have access to our new set of Social Care solutions which add a layer of safety into retail environments, by monitoring social distancing and mask detection.
About DiGital Content Technologies – DGCT – www.dgct.com
DGCT, established in Singapore since 2002, specializes in providing smart visual solutions for DOOH , retail and smart-cities for the Asia market.
DGCT is the regional distributor of Quividi for Asia since 2008, providing sales and technical support for the Asia time-zone with key successful references from India to Japan, Indonesia to China. DGCT supports local system integrators, retailers and OOH media networks in the next phase of their digital transformation where integration of real-time data is key for enabling programmatic, smart content delivery and online to offline / offline to online customer journey.
DGCT is pleased to support the 1st Quividi APAC conference and bring our key customers and partners together to share experience and insights.