Category: Case studies

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Where AI, DATA, and DOOH converge to redefine brand–consumer interaction

Retail and advertising are entering a new era—one where
artificial intelligence (AI) operates not only in the cloud but
across the full ecosystem, especially the shopping journey.
From edge devices to centralized platforms, AI now
motivates shoppers, assists choice, and transforms digital
out-of-home (DOOH) screens into intelligent, connected
nodes.

Once passive broadcast channels, DOOH screens are
becoming active decision-making points. AI powers
content management, audience interaction, network
monitoring, and business insights, creating dynamic
engagement at scale. To meet diverse needs, a hybrid AI
network combines real-time edge inference with cloudbased
large language models.

From Content to Context

AI models can now be trained for highly specific domains—
detecting shopper behaviour, analysing campaign
performance, and adapting messages in real time. Local
media players act as sensors, feeding insights back
to the network, while cloud analytics provide strategic
depth. Crucially, AI enhances rather than replaces human
interaction: shoppers connect through interactive screens
or gestures, while marketers use natural language to
query complex systems.

Real-Time Intelligence Everywhere

An hybrid AI network enables retailers and OOH network
operators to:
• Detect audience patterns instantly at the edge.
• Spot anomalies to ensure network reliability.
• Support predictive modelling via AI-assisted network
operations centers.
• Automatically tag and validate media content.
• Dynamically adjust campaigns in real time while
optimizing long-term investments.
• Simplify human interaction through adaptive, intuitive
interfaces.

Data as a Strategic Asset

traditional campaign reporting. With hybrid AI, businesses
can cluster audiences, detect anomalies, predict
outcomes, and drive smarter programmatic buying. At
the same time, robust privacy and security requirements
mean that on-premises and private cloud architectures
remain critical to ensuring proper governance and
safeguarding this strategic data.

The Road Ahead

Through its adooh platform, DGCT has enabled
deployments across shopping malls, highways, bus
shelters, and convenience stores from Mumbai and
New Delhi to Southeast Asia, Taiwan, and Japan.
The convergence of hybrid AI, edge computing,
and programmatic buying is redefining consumer
engagement. DOOH screens are no longer just display
endpoints—they are becoming decision-making engines
that empower retailers while preserving human creativity.
This same expertise extends seamlessly to telecom,
energy, and smart cities, enabling predictive intelligence
and real-time responsiveness. For industry leaders,
the path forward is clear: hybrid AI is not simply about
efficiency—it is the foundation of the future, where
consumer engagement, human-centric interaction, and
intelligent infrastructure converge.

This article has been published in the French Chamber of Commerce in Singapore Focus Magazine November 2025 Artificial Intelligence edition and can be found here

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Pioneering Instore Retail Media in Super Masket: The Project That Sparked adooh Platform

In 2003, we were given the opportunity to deliver the first generation of a retail media advertising solution for Manor supermarket in Switzerland, one of the most recognized supermarket chains in Europe. This project marked a turning point for DGCT and laid the foundation for what would become our ADOOH platform.

What started as a simple digital signage integration evolved into a sophisticated, data-driven retail media ecosystem—built to support localised advertising, complex campaign rules, and reliable proof-of-display reporting across hundreds of devices

Transforming a Weighing Scale Into a Retail Media Surface

Manor introduced a new generation of weighing scales equipped with customer-facing digital displays. These screens represented an untapped opportunity to communicate promotions, brand messages, and contextual information directly at the point of purchase.

Our mandate included:

  • Embedding a video-capable media player into each weighing scale

  • Ensuring seamless coexistence between weighing functions and dynamic content

  • Building a backend architecture to distribute, schedule, and monitor content remotely

Globalch Media took responsibility for advertising sales, while DGCT was entrusted with the full technical and architectural design of the solution.

The collaboration ensured a smooth combination of commercial strategy and engineering excellence.

Early Challenges: Where Complexity Emerged

While the initial concept focused on serving just three language-based regions, real-world needs quickly revealed deeper challenges.

1. Localisation Beyond Regional Language Zones

Campaigns did not start and end simultaneously across all stores. Advertisers began requesting:

      • Store-specific scheduling
      • Localised promotions tied to inventory
      • Unique campaign durations per location

This pushed us far beyond the original model of simple region-based targeting.

2. Day-Parting and Time-Slot Management Became Essential

Brands wanted campaigns that only ran:

      • At specific hours (morning, lunch, after-work peak)
      • On selected days of the week
      • In overlapping time windows with priority rules

This level of precision required a smarter scheduling engine than initially planned.

3. Proof-of-Display Increased IT System Stress

As accountability became a requirement, the system had to support:

      • Playback verification
      • Timestamped logs
      • Audit-ready proof-of-display reports

Logs generated heavy traffic and resource usage on already constrained devices, exposing the need for a more efficient data architecture.

The Birth of the First-Generation adooh Platform

These operational pressures—localised campaigns, sophisticated time-based rules, and the need for reliable reporting—directly influenced the design of our first ADOOH platform.

The platform introduced:

      • A rule-based campaign scheduler capable of handling localisation, day-parting, and dynamic targeting
      • Lightweight, resilient device agents optimized for limited hardware resources
      • A scalable backend capable of managing logs, monitoring playback, and supporting large volumes of proof-of-display data
      • Tools enabling operators, advertisers, and partners to collaborate efficiently

What began as a single retail integration became the blueprint for our future in programmatic DOOH and retail media technology.

A Milestone That Shaped Our Vision

The Manor project helped us understand the evolving needs of modern retail media networks:

      • Real-time content agility

      • High-precision targeting

      • Transparent proof of performance

      • Efficient edge-to-cloud workflows

It also strengthened our belief that in-store digital displays—whether on weighing scales, shelf screens, or smart kiosks—can become powerful media assets when supported by the right technology.

This first deployment remains a cornerstone achievement for DGCT and continues to inspire the evolution of our adooh platform toward a smarter, more flexible, and more scalable future.

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Clear Channel launches Asia’s market-firsts: near real-time impressions and AI-driven vehicle count – Quividi

DGCT is proud to have lead the deployment of this market-first’s in ASIA for ClearChannel Singapore with our partner Quividi the leading audience measurement for OOH media. A key milestone for Quividi to provide audience data to fuel Programmatic DOOH acheived here in Singapore!




Clear Channel Singapore’s programmatic service, OutSmart Pro, launched in 2020, using quarterly audience data. Today, OutSmart Pro is referencing the past week’s data, making it the closest ever to real-time impressions. This is made possible with LEXI, Clear Channel Singapore’s award-winning audience-understanding video analytics, that is jointly powered by Quividi.

The enhanced audience measurement solution comprises of an Anonymous Video Analytics software that analyses pedestrians and vehicles to calculate impressions and dwell time in real-time, counting exactly how many people have been exposed to advertisements at specific locations, by the days of the week or by the hours of the day.
The two new algorithms offer precise estimates of 95% accuracy, enabling a high-fidelity Impression Multiplier (IM) for programmatic DOOH (pDOOH). What this means for brands is the ability to better predict their audience and offering a much higher precision in targeting.

“We continue to place significant investment to refine our programmatic service, OutSmart Pro. More brand owners are increasingly acknowledging that post-pandemic mobility presents new forms of commute and location preferences. Being able to come this close to real-time audience reflection is a huge step up. We will continue to pioneer and own the pDOOH space,” said Kelly Khoo, Chief Executive Officer, Clear Channel Singapore.

The near real-time impressions on pDOOH will include a new, and also a first in Asia –AI-driven Vehicle Count that comes with the ability to detect a distance of at least 100m. This feature can identify and differentiate a spectrum of vehicle types including buses, lorry, cars and vans.

“We are glad to further strengthen our partnership with Clear Channel Singapore, one of the most innovative OOH companies globally. Quividi’s high-fidelity data combined with Clear Channel’s LEXI and OutSmart Pro enable advanced monetisation and targeting models for DOOH, that set new benchmarks for the industry. We are also thrilled to see leading DOOH programmatic platforms such as Hivestack and Vistar Media amplify those initiatives, paving the way to a new audience measurement paradigm powered by first-party real-time data.”, says Olivier Duizabo, President Quividi.

“We are committed to driving further innovation across programmatic digital out of home (DOOH) and creating more accurate, measurable and precise opportunities within the channel. Clear Channel is a key partner for Hivestack both in the APAC market and globally and we are excited to extend this alliance.”, Matt Bushby, Managing Director SEA & ANZ at Hivestack

“Clear Channel Singapore has been a pioneer of programmatic DOOH and is solidifying its place by tapping into a near-real time audience. Vistar Media partners with innovators who are looking to bring online practices to screens in the physical world and Clear Channel is taking the next step,” said Franck Vidal, Director of Southeast Asia Sales & Partnerships at Vistar Media. “We are extremely excited to tap into Quividi’s granular metrics to bring further precision targeting to our advertisers and agencies in Singapore.”

OutSmart Pro is accessible to digital buyers using multiple DSPs (including Active Agent, Adform, Adomni, Adelphick, Adquick, Amobee, Displayce, Google DV360, Hivestack, Logicad, MarketOne, Mediamath, Neuron, Porto, Sage & Archer, Splicky, The Trade Desk, TPS Engage, Ubimo, Vistar Media and Yahoo!) and from whom they can access Clear Channel Singapore’s island-wide inventory that includes 254 digital screens, Play, and large format street-side digital billboard, Electric City, at Orchard Boulevard and Robinson Road.



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in-store media in convenient store – pay per view model powered by realtime audience measurement

7-Eleven Taiwan (group Uni President) is a leading convenience store chain, with 83,000 stores globally. In 2010, they decided to deploy a retail media network spanning 7,000 screens in their stores. All screens are equipped with Quividi’s audience measurement platform.

OBJECTIVES

7-Eleven intended to leverage Quividi’s screen-by-screen hourly audience analysis to enhance the relevance their in-store communication. They decided to optimize the scheduling of their content loop, by matching the campaigns being played with the dominant demographic group in front of the screens, to increase customer engagement.

They also wanted to open their network to third-party advertising and monetize it using Quividi’s high-fidelity audience impressions.  

RESULTS

By playing the most relevant content for each demographic group, 7-Eleven was able to drive higher audience engagement and substantial sales uplift for the promoted products.

The network also became a powerful advertising channel for 7-Eleven retail partners, where they can efficiently and contextually promote their own products and services.

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Transforming In-Store Engagement in South East Asia: How DGCT Delivered a 30% Sales Lift Using Real-Time Audience AI and Smart Content Activation

Introduction: Bringing Experiential Retail to Life

Case Study — Retail Media, Experiential Signage, AI-Driven Personalization

In 2019, DGCT partnered with a leading mobile phone retailer in South-East Asia to create an innovative, AI-powered retail media experience designed to increase shopper engagement and drive product interest.
This project was powered by Quividi’s real-time audience measurement technology and the adooh Smart Content Platform, enabling a fully responsive experiential media setup inside the store.

The result was a highly successful campaign that generated a 30% increase in sales in just one week.

The Challenge: Engage Shoppers the Moment They Arrive

Mobile phone retail is crowded and competitive. The client needed:

      • A way to attract attention from passers-by
      • An interactive experience when shoppers approached the display
      • A personalized product recommendation flow
      • A mobile extension of the in-store journey
      • Accurate audience insights and measurable conversion impact

DGCT was tasked with building a unified solution that combined real-time detection, content automation, and mobile integration.

Default Content Loop: Building the Base Layer of Engagement

Once a shopper entered the area in front of the display, the system—powered by Quividi’s real-time audience analytics—detected the person’s presence.

The content instantly switched to a call-to-action message: “Come Closer”

This simple CTA created curiosity and significantly increased shopper interaction.
Hyper-Targeted Product Videos Based on Age & Gender
When the shopper moved closer, Quividi performed a real-time estimation of:

      • Age group
      • Gender

Using the adooh Smart Content Platform, the system automatically selected a personalized product video for one of four shopper categories:

    • Young Male → gaming & performance phones
    • Young Female → lifestyle & camera-focused device
    • Adult Male → productivity & business-oriented models
    • Adult Female → photography & social media devices

This rule-based targeting ensured that each shopper saw content tailored to their interests and profile.

QR Code Call-to-Action: Transforming Attention Into Conversion

Each product video concluded with a QR code, allowing the shopper to continue the experience on their mobile phone.

When the QR code was scanned:

      • The shopper was directed to a mobile promotion page
      • Metadata such as age group, gender, and store location was shared (privacy-safe)
      • The promotion engine could deliver next-step offers or coupons

This created a seamless physical-to-digital engagement funnel.

Results: A 30% Increase in Sales in One Week

Within the first week of deployment, the retailer recorded:

📈 +30% sales growth

Shoppers engaged longer, viewed more relevant product categories, and interacted with the mobile promotions at a significantly higher rate.

This campaign demonstrated the power of combining:

    • Quividi real-time audience measurement
    • adooh’s smart content decision engine
    • DGCT’s experiential retail strategy

Together, these technologies delivered a fully automated, reactive retail media experience that adapted to every shopper—boosting conversions while giving the retailer deeper insight into shopper behavior.

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Case Study — Digital Twin Platform for High Jewelry Experience (Luxury Maison, Asia Region)

Industry: Luxury Retail / High Jewelry
Scope: Asia Region + Global HQ Collaboration
Technology Highlight: adooh + Alioscopy Glasses-Free 3D

Challenge

A prestigious global luxury maison sought to enhance the in-store presentation of its exclusive high jewelry collection across Asia.
Transporting these extremely valuable pieces between countries involves high security, significant costs, and restrictive logistics.

The client needed a solution that would:

  • Allow stores to showcase exclusive, high-value jewelry without physical transport
  • Ensure hyper-realistic visual quality to reflect the craftsmanship
  • Maintain consistent presentation across all stores
  • Enable local sales teams to curate content for VIP clients and private events

DGCT Solution

DGCT designed and deployed a complete end-to-end digital twin platform, integrating content production at global HQ with immersive 3D in-store experiences.

1. Digital Twin Content Pipeline

  • The HQ content division produced high-quality 360° digital renders of over 1,000 high jewelry pieces.
  • All assets were categorized and stored within the ADOOH Media Asset Management (MAM) platform.
  • Metadata tagging ensured fast, unified access across regions.

2. Alioscopy Glasses-Free 3D Display Integration

  • Each selected store was equipped with an Alioscopy glasses-free 3D display, providing a premium viewing experience with no need for 3D glasses.
  • The displays showcased each digital twin with exceptional depth, clarity, and realism—ideal for luxury retail environments.

3. Localized Content Control for Store Teams

  • DGCT delivered a custom software interface enabling each store to:
    • Browse the full digital jewelry library
    • Select and create custom playback loops
    • Personalize content for VIP client visits and special events
  • Content remained synchronized with the central MAM, ensuring HQ updates propagated instantly.

Results

Seamless Luxury Experience Without Logistics

Stores can now present exquisite high jewelry pieces without transporting them, eliminating security challenges and operational cost.

Hyper-Realistic Client Engagement

The combination of high-quality digital twins and Alioscopy technology provides an impressive, lifelike 3D viewing experience.

Consistent Global-Local Workflow

HQ maintains full control over asset quality while stores enjoy flexibility in curating presentations.

Scalable, Future-Proof Platform

With 1,000+ pieces already digitized, the system supports continuous expansion of the collection.

Key Benefits

  • Removed the need for international transportation of high-value jewelry
  • Reduced security, insurance, and logistical burdens
  • Delivered an innovative, immersive 3D in-store experience
  • Enhanced customer engagement and storytelling
  • Empowered sales teams with flexible, on-demand content control

 

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Hong Kong – CNN chooses Alioscopy to present the American elections

This campaign was running on one of the new smart JCDecaux Transport ad space in Hong Kong MTR (Central).

CNN campaign

The  is one of the many brainchildren of MTR Advertising’s annual “Innovate” Festival that runs from September to November.

Targeting to promote Innovative Zones at high-traffic MTR stations including Causeway Bay, Central, Hong Kong, Tsim Sha Tsui, Mong Kok and Tseung Kwan O, the theme of the new campaigns are based on interactivity and engagement using the latest screen, mobile and interactivity technology.

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Hong Kong – JCDecaux Transport installs metro’s first glasses-free 3D TV for watch label Tissot

For the first time, JCDecaux Transport installs in the Hong Kong metro an Alioscopy 42″ screen (Tsim Sha Tsui station) for a Tissot campaign, led by the agency Maxus.

Tissot

The new smart ad space is one of the many brainchildren of MTR Advertising’s annual “Innovate” Festival that runs from September to November.

Play video

Targeting to promote Innovative Zones at high-traffic MTR stations including Causeway Bay, Central, Hong Kong, Tsim Sha Tsui, Mong Kok and Tseung Kwan O, the theme of the new campaigns are based on interactivity and engagement using the latest mobile and interactivity technology.