This campaign was running on one of the new smart JCDecaux Transport ad space in Hong Kong MTR (Central).
The is one of the many brainchildren of MTR Advertising’s annual “Innovate” Festival that runs from September to November.
Targeting to promote Innovative Zones at high-traffic MTR stations including Causeway Bay, Central, Hong Kong, Tsim Sha Tsui, Mong Kok and Tseung Kwan O, the theme of the new campaigns are based on interactivity and engagement using the latest screen, mobile and interactivity technology.