Category: DOOH

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WHERE AI, DATA, AND DOOH CONVERGE TO REDEFINE BRAND–CONSUMER INTERACTION

Retail and advertising are entering a new era—one where
artificial intelligence (AI) operates not only in the cloud but
across the full ecosystem, especially the shopping journey.
From edge devices to centralized platforms, AI now
motivates shoppers, assists choice, and transforms digital
out-of-home (DOOH) screens into intelligent, connected
nodes.

Once passive broadcast channels, DOOH screens are
becoming active decision-making points. AI powers
content management, audience interaction, network
monitoring, and business insights, creating dynamic
engagement at scale. To meet diverse needs, a hybrid AI
network combines real-time edge inference with cloudbased
large language models.

From Content to Context

AI models can now be trained for highly specific domains—
detecting shopper behaviour, analysing campaign
performance, and adapting messages in real time. Local
media players act as sensors, feeding insights back
to the network, while cloud analytics provide strategic
depth. Crucially, AI enhances rather than replaces human
interaction: shoppers connect through interactive screens
or gestures, while marketers use natural language to
query complex systems.

Real-Time Intelligence Everywhere

An hybrid AI network enables retailers and OOH network
operators to:
• Detect audience patterns instantly at the edge.
• Spot anomalies to ensure network reliability.
• Support predictive modelling via AI-assisted network
operations centers.
• Automatically tag and validate media content.
• Dynamically adjust campaigns in real time while
optimizing long-term investments.
• Simplify human interaction through adaptive, intuitive
interfaces.

Data as a Strategic Asset

traditional campaign reporting. With hybrid AI, businesses
can cluster audiences, detect anomalies, predict
outcomes, and drive smarter programmatic buying. At
the same time, robust privacy and security requirements
mean that on-premises and private cloud architectures
remain critical to ensuring proper governance and
safeguarding this strategic data.

The Road Ahead

Through its adooh platform, DGCT has enabled
deployments across shopping malls, highways, bus
shelters, and convenience stores from Mumbai and
New Delhi to Southeast Asia, Taiwan, and Japan.
The convergence of hybrid AI, edge computing,
and programmatic buying is redefining consumer
engagement. DOOH screens are no longer just display
endpoints—they are becoming decision-making engines
that empower retailers while preserving human creativity.
This same expertise extends seamlessly to telecom,
energy, and smart cities, enabling predictive intelligence
and real-time responsiveness. For industry leaders,
the path forward is clear: hybrid AI is not simply about
efficiency—it is the foundation of the future, where
consumer engagement, human-centric interaction, and
intelligent infrastructure converge.

This article has been published in the French Chamber of Commerce in Singapore Focus Magazine November 2025 Artificial Intelligence edition and can be found here

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Clear Channel launches Asia’s market-firsts: near real-time impressions and AI-driven vehicle count – Quividi

DGCT is thrilled to have been involved in the deployment of this market-first’s in ASIA for ClearChannel Singapore and our partner Quividi the leading audience measurement for OOH media. A key milestone for Quividi to provide audience data to fuel Programmatic DOOH acheived here in Singapore!


Clear Channel Singapore’s programmatic service, OutSmart Pro, launched in 2020, using quarterly audience data. Today, OutSmart Pro is referencing the past week’s data, making it the closest ever to real-time impressions. This is made possible with LEXI, Clear Channel Singapore’s award-winning audience-understanding video analytics, that is jointly powered by Quividi.

The enhanced audience measurement solution comprises of an Anonymous Video Analytics software that analyses pedestrians and vehicles to calculate impressions and dwell time in real-time, counting exactly how many people have been exposed to advertisements at specific locations, by the days of the week or by the hours of the day.
The two new algorithms offer precise estimates of 95% accuracy, enabling a high-fidelity Impression Multiplier (IM) for programmatic DOOH (pDOOH). What this means for brands is the ability to better predict their audience and offering a much higher precision in targeting.

“We continue to place significant investment to refine our programmatic service, OutSmart Pro. More brand owners are increasingly acknowledging that post-pandemic mobility presents new forms of commute and location preferences. Being able to come this close to real-time audience reflection is a huge step up. We will continue to pioneer and own the pDOOH space,” said Kelly Khoo, Chief Executive Officer, Clear Channel Singapore.

The near real-time impressions on pDOOH will include a new, and also a first in Asia –AI-driven Vehicle Count that comes with the ability to detect a distance of at least 100m. This feature can identify and differentiate a spectrum of vehicle types including buses, lorry, cars and vans.

“We are glad to further strengthen our partnership with Clear Channel Singapore, one of the most innovative OOH companies globally. Quividi’s high-fidelity data combined with Clear Channel’s LEXI and OutSmart Pro enable advanced monetisation and targeting models for DOOH, that set new benchmarks for the industry. We are also thrilled to see leading DOOH programmatic platforms such as Hivestack and Vistar Media amplify those initiatives, paving the way to a new audience measurement paradigm powered by first-party real-time data.”, says Olivier Duizabo, President Quividi.

“We are committed to driving further innovation across programmatic digital out of home (DOOH) and creating more accurate, measurable and precise opportunities within the channel. Clear Channel is a key partner for Hivestack both in the APAC market and globally and we are excited to extend this alliance.”, Matt Bushby, Managing Director SEA & ANZ at Hivestack

“Clear Channel Singapore has been a pioneer of programmatic DOOH and is solidifying its place by tapping into a near-real time audience. Vistar Media partners with innovators who are looking to bring online practices to screens in the physical world and Clear Channel is taking the next step,” said Franck Vidal, Director of Southeast Asia Sales & Partnerships at Vistar Media. “We are extremely excited to tap into Quividi’s granular metrics to bring further precision targeting to our advertisers and agencies in Singapore.”

OutSmart Pro is accessible to digital buyers using multiple DSPs (including Active Agent, Adform, Adomni, Adelphick, Adquick, Amobee, Displayce, Google DV360, Hivestack, Logicad, MarketOne, Mediamath, Neuron, Porto, Sage & Archer, Splicky, The Trade Desk, TPS Engage, Ubimo, Vistar Media and Yahoo!) and from whom they can access Clear Channel Singapore’s island-wide inventory that includes 254 digital screens, Play, and large format street-side digital billboard, Electric City, at Orchard Boulevard and Robinson Road.

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MOVING WALLS AND QUIVIDI JOIN FORCES TO ENHANCE AUDIENCE MEASUREMENT AND PROGRAMMATIC DOOH EXECUTIONS

Quividi, the pioneer and world’s #1 audience and campaign intelligence platform for digital out-of-home (DOOH), is pleased to announce its integration with Moving Walls, the leading Singapore-based advertising technology provider for OOH advertising.  

The integration combines Quividi’s real-time audience and campaign intelligence data & analytics with Moving Walls’ Data Management platform (DMP), providing advertisers and Media Owners with a more extensive cloud-based planning, buying, and measurement tools for place-based media like digital and static billboards. 

Quividi’s high fidelity data and Anonymous Video Analytics (AVA) solution adds an extra layer of campaign intelligence to the Moving Walls’ own technology, bringing greater precision in the audience measurement process, while adhering to privacy compliance. Moving Walls’ advertisers and place-based media owners will be able to transact programmatically and deliver dynamic targeted campaigns at a granular level. 

The partnership was made possible thanks to DGCT, Quividi’s long-term regional distributor in Asia. DGCT supports local system integrators, retailers and OOH media networks in the next phase of their digital transformation where integration of real-time data is key for enabling programmatic, smart content delivery and online to offline (and vise-versa) customer journey. 

“Quividi’s AVA solution will strengthen the output of our patented multi-sensor measurement solution ‘Moving Audiences’’. says Srikanth Ramachandran, CEO & Founder of Moving Walls. The scalable adoption of Programmatic DOOH will depend on the quality of datasets and the reliability of ‘Impression Multipliers’ that ultimately decides where and when the content will be played. We are excited to work with Quividi to empower Demand Side Platforms with near real-time decisioning capabilities that deliver higher return on investment based on advertising spends. 

“We believe in the value of high fidelity data in powering programmatic exchanges”, says Laetitia Lim, Quividi’s CEO. “With Quividi’s audience & campaign intelligence platform now integrated with Moving Walls, brands and advertisers can plan and deliver targeted campaigns to the right audience and measure performance in real-time”. 

Srikanth Ramachandran, CEO & Founder of Moving Walls, will also be speaking at Quividi’s APAC Conference (December 8th at 2:30-6:30pm Singapore Time) – register now to the event: https://quividiapac.eventbrite.com/?aff=prMW

About Moving Walls – www.movingwalls.com/
Moving Walls is a media technology group that operates Moving Audiences, a patented multi-sensor approach to location-based media measurement. Today, Moving Walls processes more than 10 billion data points and measures more than 35,000 media sites across the globe. Through measuring physical locations and people movement, this powers Planning, Buying, Verification, and Content Delivery capabilities for location-based media like billboards, digital signage, and transit media. Moving Wall’s subsidiary company Location Media Xchange (LMX), is a supply-focused arm that provides a platform for marketers to profile locations based on the types of audiences and activate mobile and physical place-based media like digital billboards to reach them during this offline journey.

About Quividi – https://quividi.com/
Quividi is the leading audience & campaign intelligence platform for Digital Signage, with 600+ customers analyzing billions of shoppers every month, across tens of thousands of screens. With our platform and data science, retailers and brands have the unique ability to test, measure, optimize and deliver data-driven contextualized content to best engage and convert audiences, while respecting privacy. They also have access to our new set of Social Care solutions which add a layer of safety into retail environments, by monitoring social distancing and mask detection.

About DiGital Content Technologies – DGCT – www.dgct.com
DGCT, established in Singapore since 2002, specializes in providing smart visual solutions for DOOH , retail and smart-cities for the Asia market.
DGCT is the regional distributor of Quividi for Asia since 2008, providing sales and technical support for the Asia time-zone with key successful references from India to Japan, Indonesia to China. DGCT supports local system integrators, retailers and OOH media networks in the next phase of their digital transformation where integration of real-time data  is key for enabling programmatic, smart content delivery and online to offline / offline to online customer journey.
DGCT is pleased to support the 1st Quividi APAC conference and bring our key customers and partners together to share experience and insights.

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Hong Kong – JCDecaux Transport installs metro’s first glasses-free 3D TV for watch label Tissot

For the first time, JCDecaux Transport installs in the Hong Kong metro an Alioscopy 42″ screen (Tsim Sha Tsui station) for a Tissot campaign, led by the agency Maxus.

Tissot

The new smart ad space is one of the many brainchildren of MTR Advertising’s annual “Innovate” Festival that runs from September to November.

Play video

Targeting to promote Innovative Zones at high-traffic MTR stations including Causeway Bay, Central, Hong Kong, Tsim Sha Tsui, Mong Kok and Tseung Kwan O, the theme of the new campaigns are based on interactivity and engagement using the latest mobile and interactivity technology.