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MOVING WALLS AND QUIVIDI JOIN FORCES TO ENHANCE AUDIENCE MEASUREMENT AND PROGRAMMATIC DOOH EXECUTIONS

Quividi, the pioneer and world’s #1 audience and campaign intelligence platform for digital out-of-home (DOOH), is pleased to announce its integration with Moving Walls, the leading Singapore-based advertising technology provider for OOH advertising.  

The integration combines Quividi’s real-time audience and campaign intelligence data & analytics with Moving Walls’ Data Management platform (DMP), providing advertisers and Media Owners with a more extensive cloud-based planning, buying, and measurement tools for place-based media like digital and static billboards. 

Quividi’s high fidelity data and Anonymous Video Analytics (AVA) solution adds an extra layer of campaign intelligence to the Moving Walls’ own technology, bringing greater precision in the audience measurement process, while adhering to privacy compliance. Moving Walls’ advertisers and place-based media owners will be able to transact programmatically and deliver dynamic targeted campaigns at a granular level. 

The partnership was made possible thanks to DGCT, Quividi’s long-term regional distributor in Asia. DGCT supports local system integrators, retailers and OOH media networks in the next phase of their digital transformation where integration of real-time data is key for enabling programmatic, smart content delivery and online to offline (and vise-versa) customer journey. 

“Quividi’s AVA solution will strengthen the output of our patented multi-sensor measurement solution ‘Moving Audiences’’. says Srikanth Ramachandran, CEO & Founder of Moving Walls. The scalable adoption of Programmatic DOOH will depend on the quality of datasets and the reliability of ‘Impression Multipliers’ that ultimately decides where and when the content will be played. We are excited to work with Quividi to empower Demand Side Platforms with near real-time decisioning capabilities that deliver higher return on investment based on advertising spends. 

“We believe in the value of high fidelity data in powering programmatic exchanges”, says Laetitia Lim, Quividi’s CEO. “With Quividi’s audience & campaign intelligence platform now integrated with Moving Walls, brands and advertisers can plan and deliver targeted campaigns to the right audience and measure performance in real-time”. 

Srikanth Ramachandran, CEO & Founder of Moving Walls, will also be speaking at Quividi’s APAC Conference (December 8th at 2:30-6:30pm Singapore Time) – register now to the event: https://quividiapac.eventbrite.com/?aff=prMW

About Moving Walls – www.movingwalls.com/
Moving Walls is a media technology group that operates Moving Audiences, a patented multi-sensor approach to location-based media measurement. Today, Moving Walls processes more than 10 billion data points and measures more than 35,000 media sites across the globe. Through measuring physical locations and people movement, this powers Planning, Buying, Verification, and Content Delivery capabilities for location-based media like billboards, digital signage, and transit media. Moving Wall’s subsidiary company Location Media Xchange (LMX), is a supply-focused arm that provides a platform for marketers to profile locations based on the types of audiences and activate mobile and physical place-based media like digital billboards to reach them during this offline journey.

About Quividi – https://quividi.com/
Quividi is the leading audience & campaign intelligence platform for Digital Signage, with 600+ customers analyzing billions of shoppers every month, across tens of thousands of screens. With our platform and data science, retailers and brands have the unique ability to test, measure, optimize and deliver data-driven contextualized content to best engage and convert audiences, while respecting privacy. They also have access to our new set of Social Care solutions which add a layer of safety into retail environments, by monitoring social distancing and mask detection.

About DiGital Content Technologies – DGCT – www.dgct.com
DGCT, established in Singapore since 2002, specializes in providing smart visual solutions for DOOH , retail and smart-cities for the Asia market.
DGCT is the regional distributor of Quividi for Asia since 2008, providing sales and technical support for the Asia time-zone with key successful references from India to Japan, Indonesia to China. DGCT supports local system integrators, retailers and OOH media networks in the next phase of their digital transformation where integration of real-time data  is key for enabling programmatic, smart content delivery and online to offline / offline to online customer journey.
DGCT is pleased to support the 1st Quividi APAC conference and bring our key customers and partners together to share experience and insights.

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Transforming In-Store Engagement in South East Asia: How DGCT Delivered a 30% Sales Lift Using Real-Time Audience AI and Smart Content Activation

Introduction: Bringing Experiential Retail to Life

Case Study — Retail Media, Experiential Signage, AI-Driven Personalization

In 2019, DGCT partnered with a leading mobile phone retailer in South-East Asia to create an innovative, AI-powered retail media experience designed to increase shopper engagement and drive product interest.
This project was powered by Quividi’s real-time audience measurement technology and the adooh Smart Content Platform, enabling a fully responsive experiential media setup inside the store.

The result was a highly successful campaign that generated a 30% increase in sales in just one week.

The Challenge: Engage Shoppers the Moment They Arrive

Mobile phone retail is crowded and competitive. The client needed:

      • A way to attract attention from passers-by
      • An interactive experience when shoppers approached the display
      • A personalized product recommendation flow
      • A mobile extension of the in-store journey
      • Accurate audience insights and measurable conversion impact

DGCT was tasked with building a unified solution that combined real-time detection, content automation, and mobile integration.

Default Content Loop: Building the Base Layer of Engagement

Once a shopper entered the area in front of the display, the system—powered by Quividi’s real-time audience analytics—detected the person’s presence.

The content instantly switched to a call-to-action message: “Come Closer”

This simple CTA created curiosity and significantly increased shopper interaction.
Hyper-Targeted Product Videos Based on Age & Gender
When the shopper moved closer, Quividi performed a real-time estimation of:

      • Age group
      • Gender

Using the adooh Smart Content Platform, the system automatically selected a personalized product video for one of four shopper categories:

    • Young Male → gaming & performance phones
    • Young Female → lifestyle & camera-focused device
    • Adult Male → productivity & business-oriented models
    • Adult Female → photography & social media devices

This rule-based targeting ensured that each shopper saw content tailored to their interests and profile.

QR Code Call-to-Action: Transforming Attention Into Conversion

Each product video concluded with a QR code, allowing the shopper to continue the experience on their mobile phone.

When the QR code was scanned:

      • The shopper was directed to a mobile promotion page
      • Metadata such as age group, gender, and store location was shared (privacy-safe)
      • The promotion engine could deliver next-step offers or coupons

This created a seamless physical-to-digital engagement funnel.

Results: A 30% Increase in Sales in One Week

Within the first week of deployment, the retailer recorded:

📈 +30% sales growth

Shoppers engaged longer, viewed more relevant product categories, and interacted with the mobile promotions at a significantly higher rate.

This campaign demonstrated the power of combining:

    • Quividi real-time audience measurement
    • adooh’s smart content decision engine
    • DGCT’s experiential retail strategy

Together, these technologies delivered a fully automated, reactive retail media experience that adapted to every shopper—boosting conversions while giving the retailer deeper insight into shopper behavior.

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Case Study — Digital Twin Platform for High Jewelry Experience (Luxury Maison, Asia Region)

Industry: Luxury Retail / High Jewelry
Scope: Asia Region + Global HQ Collaboration
Technology Highlight: adooh + Alioscopy Glasses-Free 3D

Challenge

A prestigious global luxury maison sought to enhance the in-store presentation of its exclusive high jewelry collection across Asia.
Transporting these extremely valuable pieces between countries involves high security, significant costs, and restrictive logistics.

The client needed a solution that would:

  • Allow stores to showcase exclusive, high-value jewelry without physical transport
  • Ensure hyper-realistic visual quality to reflect the craftsmanship
  • Maintain consistent presentation across all stores
  • Enable local sales teams to curate content for VIP clients and private events

DGCT Solution

DGCT designed and deployed a complete end-to-end digital twin platform, integrating content production at global HQ with immersive 3D in-store experiences.

1. Digital Twin Content Pipeline

  • The HQ content division produced high-quality 360° digital renders of over 1,000 high jewelry pieces.
  • All assets were categorized and stored within the ADOOH Media Asset Management (MAM) platform.
  • Metadata tagging ensured fast, unified access across regions.

2. Alioscopy Glasses-Free 3D Display Integration

  • Each selected store was equipped with an Alioscopy glasses-free 3D display, providing a premium viewing experience with no need for 3D glasses.
  • The displays showcased each digital twin with exceptional depth, clarity, and realism—ideal for luxury retail environments.

3. Localized Content Control for Store Teams

  • DGCT delivered a custom software interface enabling each store to:
    • Browse the full digital jewelry library
    • Select and create custom playback loops
    • Personalize content for VIP client visits and special events
  • Content remained synchronized with the central MAM, ensuring HQ updates propagated instantly.

Results

Seamless Luxury Experience Without Logistics

Stores can now present exquisite high jewelry pieces without transporting them, eliminating security challenges and operational cost.

Hyper-Realistic Client Engagement

The combination of high-quality digital twins and Alioscopy technology provides an impressive, lifelike 3D viewing experience.

Consistent Global-Local Workflow

HQ maintains full control over asset quality while stores enjoy flexibility in curating presentations.

Scalable, Future-Proof Platform

With 1,000+ pieces already digitized, the system supports continuous expansion of the collection.

Key Benefits

  • Removed the need for international transportation of high-value jewelry
  • Reduced security, insurance, and logistical burdens
  • Delivered an innovative, immersive 3D in-store experience
  • Enhanced customer engagement and storytelling
  • Empowered sales teams with flexible, on-demand content control

 

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Asean Tech awards 2019

DGCT is pleased to have been selected as finalist for French Chamber of Commerce in Singapore ASEAN Tech Awards 2019 for the Total Challenge: how to measure customer satisfaction.

We have proposed a solution based on adooh, our datacentric AI media platform for retailers.

We can analyse customer behaviour via video analytics and measure customer satisfaction:

  • by detecting a smile
  • by measuring the time they spend at the store
  • by measuring if they are coming back
  • by detecting if their car is being served
  • by measuring customer anxiety
  • by measuring their interaction with the brand and buying actions

 

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French Tech 2018

From prototype to insights & scale with data

·        We talk a lot of data online, but not so much offline. How does it work?  

·        How do you leverage data for a retail lab? At a Havaianas store?

·        How do you deal with privacy when people don’t give you express authorization to collect their data?

Out of Home & offline data for e-commerce

·        How can Out of Home be used for e-commerce?

·        Can we create an offline to online experience ? How would that be relevant?

·        Do you see a world where there is no more barrier between offline and online? When and how?

·        Will big stores / retailers eventually kill small ones / independent players? What would be the impact on the consumer?

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Hong Kong – CNN chooses Alioscopy to present the American elections

This campaign was running on one of the new smart JCDecaux Transport ad space in Hong Kong MTR (Central).

CNN campaign

The  is one of the many brainchildren of MTR Advertising’s annual “Innovate” Festival that runs from September to November.

Targeting to promote Innovative Zones at high-traffic MTR stations including Causeway Bay, Central, Hong Kong, Tsim Sha Tsui, Mong Kok and Tseung Kwan O, the theme of the new campaigns are based on interactivity and engagement using the latest screen, mobile and interactivity technology.

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Hong Kong – JCDecaux Transport installs metro’s first glasses-free 3D TV for watch label Tissot

For the first time, JCDecaux Transport installs in the Hong Kong metro an Alioscopy 42″ screen (Tsim Sha Tsui station) for a Tissot campaign, led by the agency Maxus.

Tissot

The new smart ad space is one of the many brainchildren of MTR Advertising’s annual “Innovate” Festival that runs from September to November.

Play video

Targeting to promote Innovative Zones at high-traffic MTR stations including Causeway Bay, Central, Hong Kong, Tsim Sha Tsui, Mong Kok and Tseung Kwan O, the theme of the new campaigns are based on interactivity and engagement using the latest mobile and interactivity technology.